Five tips for traditional print services

Although digital content and marketing has had a huge impact on consumers and businesses, physical materials still have a very important role to play. For example they can be used to grab attention and reach out to current and potential customers with a more personal touch. As a result traditional printing services remain an important part of the marketing mix.

When you do invest in print, whether you choose glossy brochures, large format displays, leaflets or even stickers, there are some important things to keep in mind. The five steps below can help you to get the most from your investment.

Always work with a good designer

You may be perfectly capable of designing stunning materials yourself but this doesn’t mean your artwork will translate properly to the products you are printing. Working with a designer can really help in that regard. They will also contribute their creativity to help you make the perfect impression with every item.

Appeal to the senses

Your marketing materials can make a bigger impact if they engage more senses. It is still important to make sure products look good but on top of that consider things like how they feel and even how they smell. A multi-sensory experience can make your brand more memorable.

Consider making it timely

A call to action with a specific timeframe can create a sense of urgency in consumers, making them more likely to respond quickly. Flash sales and discounts only applying on a specific day are both fantastic examples. These kinds of time limitations also make it easier to track the success of your promotion.

Think localisation

One of the biggest growth areas in terms of personalisation is localisation. By utilising marketing messages that use cultural demographics such as landmarks, iconic local figures, and specific values, you can make a great impact on your audience.

Always promote your brand

Whatever designs and products you choose the one thing that should stand out the most is your brand. Make sure you keep everything consistent, ensuring that people can easily tell the promotional materials are from you.

Fyber offers a wide range of fantastic print services, producing a wide range of different printed materials that can make the right impression. You can work with our talented designers to create the perfect products and rely on us to get them made and ready to send as quickly as possible.

If you would like to find out more, all you need to do is get in touch with us.