Nouveau Beauty Group

Design, build and manage exhibition stand projects throughout the UK and Europe

The Brief

After a sustained period of growth Nouveau Beauty Group had a complex and diverse product and service offering.

The brief was extensive and challenging; it had to achieve every objective, retail and product display, education and hospitality zones, presentation and product demonstration theatre areas with live feeds to large media walls.

The delivery was also going to be a challenging process with each venue differing in size and brand messaging.

The Process

Understanding Nouveau Beauty’s need to stand out and their requirement for a heightened visitor journey reflective of their status as market leader in the beauty industry completely re-imagined their space.

Once a footprint had been determined for each individual area within the brief, Fyber then refined the environment with the attendee as the main focus of the design.

Each area was transformed in to a modern on brand environment, guests were guided by Nouveau brand ambassadors and led through each area and activation.

The Outcome

The outcome was described as magnificent, the main structural feature of the build ‘the iconic illuminated bridge’ spanned and linked both sides of the stand.

The bridge feature became synonymous with the Nouveau brand at all events and highlighted the stage presentation areas where the crowds of visitors gathered for every performance.

Face to face product presentations and education areas flanked the perimeter of the stand and the retail zone at the rear of the stand made every sqm work to achieve every objective.

Fyber is a trusted supplier of ours and has been for many years. The team are always on hand to deal with all our requirements and diligently take care of the more obscure requests wherever we are in the world. They have worked closely with us to find solutions across a number of events and have become almost part of our team.  Looking forward to the next show.

Marketing Director - Nouveau Beauty Group

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