Building a brand that stands above the crowded Indian food marketplace
Offering traditional Kashmiri cuisine from a contemporary location, Jinnah Bistro is not just the regular curry house down the road.
Pushing the boundaries while still offering traditional favourites, the brief for this branding project formulated itself; create something unique, while retaining its accessibility to a wider audience.
The goals of Jinnah Bistro were simple: Make us attractive, authentic and true to our roots.
Constant collaboration between ourselves and Jinnah was essential in the brand direction process. Like a fine Indian dish, balance of ideas was imperative when creating a brand that works now and will continue to work in the future.
Below is a non-exhaustive list of what we created:
Jinnah Bistro has been remarkably successful in such a short space of time, with future plans for expansion already afoot. We assembled a brand with longevity and adaptability that will serve the business effectively for many years to come.
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