High Definition Brows

To design, build and manage exhibition projects like no other delivering at multiple venues throughout the UK & Europe

The Brief

The eye-conic pioneering brand wanted to increase footfall and introduce hype and visitors to their already busy booth throughout an extensive exhibition programme.  The brand creators wanted to break free from the normal environments and aspired to indulge visitors and introduce them to their distinctive and unique mindset and personality.  They wanted a luxury atmosphere with premium placement.

The Process

When our creatives get it right, they get it right, our first concept and direction was visualised to perfection.  Infusing texture with the original brand pallet, we created instant atmosphere and originality unlike any other ‘brow’ brand.  Walking from one area to another, visitors were absorbed in to sophisticated atmospheric settings, flowers, feathers, baroque finishing and vintage crystal chandeliers were all used to provide indulge and engage visitors senses.  The stand held meetings, educated visitors on the full H D range of products, booked training sessions and logged record sales and new customers and the after-party extended well in to the early hours.

The Outcome

Our studio and build team worked in unison and each performed at their very best, shacking-up the standard materials and finishes used on other stands.  As well as delivering training, retail, hospitality, demonstrations and product displays the design and structure was also required to morph in to other configurations at venues across Europe. The end result saw HD Brows being overwhelmed at every event, their presence was sometimes described as a party and generally became the central attraction at each of the venues.

David and the team went out their way to ensure every objective was met and every detail of the build was completed as promised and as visualised by their creatives. The whole team are friendly and accommodating and have not let us down once.  I recommend Fyber for all your Event and Marketing needs and more!

Event Manager H D Brows

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